Augmented reality export opportunity for marine businesses - PKF Francis Clark
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Augmented reality export opportunity for marine businesses

As one of our leads in PKF Francis Clark’s marine sector specialism – and a bit of a geek – I was intrigued to read that the Department for International Trade (DIT) South West, Business West and augmented reality (AR) specialists Render are launching “the first-of-its-kind immersive AR platform for cross-border sales within the marine sector”.

The ExportAR: Marine initiative may be of interest to a number of our clients, as this cost-free pilot scheme will enable three successful applicants to showcase their marine-tech product to an international audience using a bespoke smartphone or tablet application. UK sellers will be able to present their product and communicate in real-time to international buyers in target markets using AR.

Eligibility criteria

To be eligible to take part in the ExportAR: Marine initiative, your marine-tech company will need to be based in one of the three participating Local Enterprise Partnership areas:

  • Cornwall & Isles of Scilly
  • Heart of the South West
  • Dorset

You will also need to meet the eligibility criteria, which have been designed to manage expectations and ensure suitability.

To be eligible to apply, you will need to:

  • Own detailed CAD files/drawings of your nominated product. (.STL or .IGS, IGIS files)
  • Have a product that is no larger than 1-3 metres square, or can be scaled down to a similar spatial footprint
  • Have a product that would benefit from the use of augmented reality in a sales situation
  • Agree and be willing to work closely with Business West/DIT and Render throughout the course of the project. Your company will be required to nominate a project lead who can facilitate this

A more in-depth list of eligibility criteria can be found by clicking here.

Next steps

To find more background on the ExportAR: Marine initiative, links to additional material and the application form, click here.

If you are interested in this opportunity, you’ll need to submit an application by midnight on Wednesday, December 16. As this is a pilot project, spaces are limited and the initiative is currently only able to support three successful applications.

For more information about our marine specialists, click here.

FEATURING: Martin Aldridge
Martin is based in the Poole office. He trained with Grant Thornton before joining a predecessor firm of PKF Francis Clark, becoming a partner in… read more
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