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Why humans trump AI in client relationships

Modern technologies in business

With recent negative media headlines and the rise of artificial intelligence in the industry, Mike Lea (Managing Partner of our Bristol office) looks at the importance of human interaction and how it’s becoming ever more important for accountancy firms to keep that human touch with clients.

Please click on the button below to read the full article published on the AccountingWeb website.

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Mike joined PKF Francis Clark in July 2019 after 22 years with a Top 10 firm in Bristol, ten of which were spent as managing… read more
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