The last year has seen some curious trends in trading. Average occupancies were up ever so slightly on 2016 levels with overall numbers up 1.5%. As described in previous editions we normally see anything more than about 2% as significant, but a 1.5% overall increase remains good, particularly when compared with the overall picture.
The early 2010’s were trading with average overall occupancies at just above 50% and this has risen well over the last seven years to 55% last year, the highest our records have shown for an overall year. The graph illustrates the monthly long term trends which also point to a levelling of the annual chart. Inevitably there will always be a bulging of the curve around the summer months, but occupancies in November and December are now closer to 40% on average than below the 30%’s experienced previously.