With the 2019 holiday season now a distant memory thoughts are turning to next year. As we look forward to the New Year, however, a review of past performance is always a useful indicator into future trends and likely future performance.
We started the year in the knowledge that the previous year had been exceptional through the summer boosted by a weaker pound and some superb weather. For this
reason when we were considering likely outcomes for 2019 we knew that for it to be as strong, the early part of the year needed to take full advantage of improved conditions. It was unlikely that there would be another Beast from the East, but we knew that previous years would have a bearing on future bookings. This was largely borne out in the statistics. March and April were particularly good with increased occupancies of nearly 5% by the end of April, picking up about half of the fall in the previous year.